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| Industry | Gaming, fitness |
|---|---|
| Founded | 2014 |
| Founders |
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| Headquarters | California, United States |
| Website | zwift |
Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train, and compete in a virtual world.[1]
Zwift was developed by Zwift Inc., which was co-founded by Jon Mayfield, Eric Min, Scott Barger, and Alarik Myrin, in California, United States in 2014.[2][3]
The Zwift game was released in its beta version in September 2014,[4] in partnership with TRUE Communications/InGoodTaste,[5] and became a paid product with a fee of US$10 per month in October 2015, (equivalent to $13 in 2023).[6] They raised their monthly membership to US$14.99 in November 2017, (equivalent to $19 in 2023).[7]
- ^ Tilin, Andrew (19 September 2016). "Boredom Is Indoor Cycling's Biggest Enemy. Can Zwift Defeat It?". Outside Online.
- ^ Bailey, Mark (3 November 2017). "Zwift: the story behind the indoor cycling phenomenon". The Telegraph. ISSN 0307-1235 – via www.telegraph.co.uk.
- ^ Petri, Jon (24 February 2017). "This Technology Makes Riding a Bike Indoors a Lot Less Awful". Bloomberg.com.
- ^ "Zwift launches multiplayer online training videogame". BikeRadar. Retrieved 2018-01-03.
- ^ "Announcing InGoodTaste: An Independent Creative Consultancy Focused On Grey Space Thinking™ and Positive Cultural Change". Cision. Retrieved 2021-10-07.
- ^ "Strava and Zwift take the edge off winter training". BikeRadar. Retrieved 2018-01-04.
- ^ "Zwift announces subscription price increase". Zwift Insider. 2017-11-16. Retrieved 2021-03-02.
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