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Common Sense Media

Common Sense Media
Company typeNonprofit organization
GenreLobbying
Advocacy
Research
Entertainment Reviews
Parenting
Education
Founded2003 (2003)
FounderJames P. Steyer (CEO)
Headquarters
San Francisco, California
,
United States
RevenueUS$25,452,329 (2018)
Websitecommonsensemedia.org

Common Sense Media (CSM) is an American nonprofit organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.[1][2][3][4] It also funds research on the role of media in the lives of children[5] and advocates publicly for child-friendly policies and laws regarding media.[2][6]

Founded by Jim Steyer in 2003, Common Sense Media reviews and allows users to review also, divided into adult and child sections. It has reviews of books, films, television shows, video games, apps, websites, podcasts, and YouTube channels and rates them in terms of age-appropriate educational content, such as "positive role models", "positive messages", diverse representation, "violence and scariness", "sexual content", "language", "consumerism" and more, for families and caregivers making media choices for their children. They have also developed a set of ratings to evaluate apps, games, and websites used in a learning environment.

Donations from foundations and individuals and fees from media partners finance Common Sense Media. Today, the organization distributes its content to more than 100 million US homes via partnerships with a variety of media and tech companies. Common Sense Media describes itself as "the nation's largest membership organization dedicated to improving kids' media lives".[1] By 2016, the organization had over 65 million unique users and worked with more than 275,000 educators across the United States.[7] Common Sense serves over 100 million users a year.[8] In 2016, Charlie Rose reported that Common Sense Media was the United States' largest non-profit dedicated to children's issues.[9]

In August 2020, CSM announced the formation of a for-profit subsidiary, Common Sense Networks, to create and distribute original media targeted at children.[10] Common Sense Networks then announced an OTT platform named Sensical, which launched June 29, 2021.[11]

  1. ^ a b [1] Archived February 16, 2017, at the Wayback Machine, NYT, May 5, 2003. Accessed December 15, 2011.
  2. ^ a b Pham, Alex (September 10, 2010). "Common Sense Media: Advocate or lobbyist?". Los Angeles Times. Archived from the original on December 24, 2020. Retrieved December 25, 2010.
  3. ^ Palmer, Kimberly (April 16, 2014). "How to Protect Kids From Powerful Advertising". U.S. News & World Report. Archived from the original on February 4, 2020. Retrieved July 31, 2014.
  4. ^ Siner, Emily (November 7, 2013). "Facebook Takes On Cyberbullies As More Teens Leave Site". NPR. Archived from the original on April 21, 2015. Retrieved July 31, 2014.
  5. ^ Catalano, Frank (September 10, 2018). "New Common Sense Media survey finds more positives than negatives in teen use of social media". GeekWire. Archived from the original on September 10, 2018. Retrieved December 4, 2021.
  6. ^ Dang, Sheila (June 28, 2020). "Exclusive: Facebook ad boycott campaign to go global, organizers say". Reuters. Archived from the original on December 4, 2021. Retrieved December 4, 2021.
  7. ^ "Our Mission". Common Sense Media. Archived from the original on April 21, 2021. Retrieved August 18, 2016.
  8. ^ Moon, Kristen (April 1, 2020). "Homeschooling Amid The Coronavirus Pandemic Just Got Easier". Forbes. Archived from the original on May 6, 2022. Retrieved May 6, 2022.
  9. ^ "The Steyers". Charlie Rose. December 15, 2016. Archived from the original on April 26, 2021. Retrieved January 25, 2017.
  10. ^ "Common Sense Media Hires Sony Alum Eric Berger as CEO of New For-Profit Entertainment Arm (EXCLUSIVE)". Variety. August 24, 2020. Archived from the original on April 26, 2021. Retrieved April 18, 2021.
  11. ^ Goldsmith, Jill (June 29, 2021). "Common Sense Networks Unveils Sensical, New Free Streaming Platform For Kids 2-10". Deadline. Archived from the original on June 30, 2021. Retrieved July 1, 2021.

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