Customer Loyalty (The Office)

"**Customer Loyalty**"
"Customer Loyalty"
The Office episode
	"Customer Loyalty" was the first episode of The Office to reveal a member of the show's fictional documentary crew, in this case a man named Brian, shown here comforting a tearful Pam after her fight with Jim.
Episode no.	Season 9; Episode 12
Directed by	Kelly Cantley
Written by	Jonathan Green; Gabe Miller;
Featured music	"We Are Young" by Fun featuring Janelle Monáe
Cinematography by	Matt Sohn
Editing by	Rob Burnett
Production code	9013
Original air date	January 24, 2013
Running time	22 minutes
Guest appearances
	Chris Diamantopoulos as Brian; Linda Purl as Helen Beesly;
Episode chronology
← Previous; "Suit Warehouse"	Next →; "Junior Salesman"
	The Office (American season 9)
	List of episodes

"Customer Loyalty" is the twelfth episode of the ninth season of the American comedy television series The Office and the 188th episode overall. The episode was written by Jonathan Green and Gabe Miller, and directed by Kelly Cantley. It originally aired on NBC on January 24, 2013. The episode guest stars Chris Diamantopoulos as Brian the boom mike operator, and Ben Silverman as Isaac, a coworker of Jim's.

The series—presented as if it were a real documentary—depicts the everyday lives of office employees in the Scranton, Pennsylvania, branch of the fictional Dunder Mifflin Paper Company. In this episode, Jim Halpert (John Krasinski) is forced to miss his daughter's first recital after a major investor exits his company, leading to a fight with his wife Pam (Jenna Fischer). Dwight Schrute (Rainn Wilson) tries to prevent Darryl Philbin (Craig Robinson) from leaving the office. Nellie Bertram (Catherine Tate) tries to put an end to Pete Miller (Jake Lacy) and Erin Hannon's (Ellie Kemper) flirting with each other. This episode also begins to finally reveal who is behind the documentary.

The episode received largely positive reviews from television critics; many praised Krasinski and Fischer for the dramatic fight at the end. Furthermore, the reveal of the camera crew was commented upon by many critics. The episode was viewed by 4.19 million viewers and received a 2.0/5 percent rating among adults between the ages of 18 and 49, ranking third in its timeslot. The episode ultimately ranked as the highest-rated NBC series of the night.

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