Digital product design

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Digital product design" – news · newspapers · books · scholar · JSTOR (September 2017) (Learn how and when to remove this message)

Digital product design is an iterative design process used to solve a functional problem with a formal solution.^[1] A digital product designer identifies an existing problem, offers the best possible solution, and launches it to a market that demonstrates demand for the particular solution.^[2] The field is considered a subset of product design. Some digital products have both digital and physical components (such as Nike+ and Fitbit), but the term is mainly used for products produced through software engineering. Since digital product design have become mainstream in the creative industry, a digital product designer oftentimes is simply referred to as a "product designer" in job posts.