Endcap

In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.^[1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap.^[2] The display of products on the endcap is sometimes also called a feature.

^ Morehead (2015). "How the Endcap Dictates What You Buy at the Grocery Store". The Kitchen. Retrieved January 4, 2018.
^ Pak, O (2020). "Optimizing stock-keeping unit selection for promotional display space at grocery retailers". Journal of Operations Management. 66 (5): 501–533. doi:10.1002/joom.1075. Retrieved 30 July 2020.

[1] Morehead (2015). "How the Endcap Dictates What You Buy at the Grocery Store". The Kitchen. Retrieved January 4, 2018.

[2] Pak, O (2020). "Optimizing stock-keeping unit selection for promotional display space at grocery retailers". Journal of Operations Management. 66 (5): 501–533. doi:10.1002/joom.1075. Retrieved 30 July 2020.

[1]

[2]