Jack Trout

Jack Trout
Born	John Francis Trout (1935-01-31)January 31, 1935 Manhattan, New York, U.S.
Died	June 4, 2017(2017-06-04) (aged 82) Old Greenwich, Connecticut, U.S.
Alma mater	Iona College
Occupation	Advertising executive

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.