Journal of Marketing

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Journal of Marketing

Discipline	Marketing
Language	English
Edited by	Shrihari Sridhar[1]
Publication details
History	1936-present
Publisher	American Marketing Association (United States)
Frequency	Bimonthly
Impact factor	9.43[2] (2019)
Standard abbreviations ISO 4 (alt) · Bluebook (alt1 · alt2) NLM (alt) · MathSciNet (alt )
ISO 4	J. Mark.
Indexing CODEN (alt · alt2) · JSTOR (alt) · LCCN (alt) MIAR · NLM (alt) · Scopus
CODEN	JMKTAK
ISSN	0022-2429 (print) 1547-7185 (web)
LCCN	38024264
OCLC no.	1782320
Links
Journal homepage Online access Online archive

The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).^[3]