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Lazada

Lazada Group
Company typePrivately held company
IndustryE-commerce
FoundedMarch 27, 2012 (2012-03-27)
FounderMaximilian Bittner[1]
Headquarters
Bras Basah, Singapore
Area served
Southeast Asia, except Laos, Cambodia, Brunei, Myanmar and East Timor
Key people
Jiang Fan (Group Chairman)[2]
James Dong (Group CEO)
Lucy Peng (Executive Chairwoman)
ServicesE-commerce
(Online shopping)
OwnerAlibaba Group
SubsidiariesLazada Vietnam
Lazada Singapore Pte. Ltd
Websitewww.lazada.com

Lazada Group (Chinese: 來贊達; t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.[3][4][5][needs update]

Backed by Rocket Internet, Maximilian Bittner founded Lazada in 2012 as a marketplace platform that sells inventory to consumers from its own warehouses.[1] Lazada modified its business model the following year to allow third-party retailers to sell their products on its platform too.[citation needed] The marketplace accounted for 65% of the company's sales in 2014.[6][needs update]

Lazada operates in Southeast Asia, except Myanmar, Laos, Cambodia, Brunei and East Timor.[7] The company raised over $685 million from investors such as Tesco, Temasek, Summit Partners, JPMorgan Chase, and Kinnevik AB, before Alibaba Group acquired a controlling stake in April 2016 to support its international expansion plans.[8][9][10][11][12][13]

Often, Lazada is compared to companies in Southeast Asia with a similar e-commerce platform, such as Shopee, Tokopedia, and Bukalapak.[14][15]

  1. ^ a b Ansuya Harjani (17 April 2014). "Meet the man behind the 'Amazon of Southeast Asia'". CNBC. Retrieved 30 November 2019.
  2. ^ "Alibaba replaces Lazada CEO in South-east Asia shakeup". Garage - The Business Times. 3 June 2022.
  3. ^ Huang, Claire (6 November 2014). "Lazada grows revenue and stable of online 3rd-party sellers". The Nation.
  4. ^ Zhang, Jane (11 September 2019). "Lazada says it is e-commerce leader in Southeast Asia with more than 50 million buyers". South China Morning Post.
  5. ^ "Sea's loss widens on investment in Shopee e-commerce platform". Business Times Singapore. 23 August 2018.
  6. ^ Yaw, Min Jie (7 November 2014). "Lazada's Marketplace platform accounts for 65% of its sales revenue". e27.
  7. ^ Sanchez, Luis (28 January 2020). "These 2 Companies Dominate E-Commerce in Southeast Asia". The Motley Fool. Retrieved 4 October 2022.
  8. ^ Cite error: The named reference Next201301 was invoked but never defined (see the help page).
  9. ^ "Rocket Internet's e-commerce giant Lazada raises $100M". Vator. 20 June 2013.
  10. ^ Grant, Rebecca (9 December 2013). "Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia". VentureBeat.
  11. ^ Purnell, Newley (1 December 2014). "Lazada Group Raises $249 Million, Led by Singapore's Temasek". Digits - Wall Street Journal.
  12. ^ Russell, Jon (29 November 2014). "Lazada, Rocket Internet's Amazon Clone In Southeast Asia, Raises $250M Led By Temasek". TechCrunch.
  13. ^ Choudhury, Saheli Roy; Kharpal, Arjun (12 April 2016). "Alibaba buys controlling stake in Southeast Asian retailer Lazada". CNBC.
  14. ^ "Here's how Lazada lost its lead to Shopee in Southeast Asia (Part 1 of 2)". KrASIA. 24 March 2021.
  15. ^ Florene, Ursula (4 June 2021). "Shopee pulls ahead of Tokopedia in Indonesia as e-commerce thrives". KrASIA.

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