Marketing Accountability Standards Board

Marketing Accountability Standards Board
Founded	2007
Website	www.themasb.org
	v; t; e;

The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,^[1] is an independent, private sector, self-governing group of academics and practitioners that establishes marketing measurement and accountability standards intended for continuous improvement in financial performance, and for the guidance and education of users of performance and financial information.^[2]

^ MASB. Marketing Accountability Foundation (MAF). [cited 8 December 2010]
^ MASB Mission. Archived 2011-01-08 at the Wayback Machine [cited 8 December 2010]

[MAF-1] MASB. Marketing Accountability Foundation (MAF). [cited 8 December 2010]

[MASBMission-2] MASB Mission. Archived 2011-01-08 at the Wayback Machine [cited 8 December 2010]

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