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Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks^[1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system.^[2] It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.^[3]

^ Koetsier, John (8 January 2014). "Fast-growing marketing automation still has only 3% penetration in non-tech companies". VentureBeat. Archived from the original on 3 February 2017. Retrieved 7 May 2021.
^ "What is Marketing Automation: Top 10 FAQ's". McRae&Co. McRae and Company. 7 May 2012. Archived from the original on 8 February 2018. Retrieved 7 May 2021.
^ Nicastro, Dom. "What Is Marketing Automation and How Does It Help Marketers?". CMSwire. Retrieved 30 November 2021.