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Markus Persson

Markus Persson
Persson at the 2016 Game Developers Conference
Born
Markus Alexej Persson

(1979-06-01) 1 June 1979 (age 44)
Stockholm, Sweden
Other namesNotch
Occupations
Known forCreating Minecraft, founding Mojang
Spouse
Elin Zetterstrand
​
​
(m. 2011; div. 2012)​
[1][2]
Children1

Markus Alexej Persson (/ˈmɑːrkəs ˈpɪərsən/ ⓘ, Swedish: [ˈmǎrkɵs ˈpæ̌ːʂɔn] ⓘ; born 1 June 1979), also known as "Notch",[3] is a Swedish video game programmer and designer. He is best known for creating the sandbox video game Minecraft, which has since become the best-selling video game in history; and for founding the video game development company Mojang Studios in 2009. Persson is currently working on new games under the banner of Bitshift Entertainment.

Persson began developing video games at an early age, making games both professionally and for pleasure for much of his life. He achieved critical success upon the publishing of an early version of Minecraft in 2009. Prior to the game's official retail release in 2011, it had sold over ten million copies.[4][5] After this point, Persson stood down as lead designer and transferred creative authority to Jens Bergensten.[6]

In September 2014, Persson announced on his personal website that he had concluded he "[didn't have the connection to his fans he thought he had]", that he had "become a symbol", and that he did not wish to be responsible for Mojang's increasingly large operation.[7] Persson left Mojang in November of that year, selling his company to Microsoft for a reported US$2.5 billion.[8][9] As the majority shareholder, the acquisition made Persson a billionaire.

Since 2016, public criticism of several of Persson's Twitter posts in which he wrote of his beliefs that transgender women are not women, that the QAnon conspiracy theory is "legit", and that those critical of a heterosexual pride day "deserve to be shot", has arisen.[10][11] In 2019, Persson's tweets were censured by Microsoft, who subsequently removed mentions of his name from Minecraft (excluding one instance in the game's end credits) and did not invite him to the game's tenth anniversary celebration.[12][13]

In 2015, he co-founded a separate game studio called Rubberbrain,[14][15] which was publicly relaunched in 2024 as Bitshift Entertainment.[16][17]

  1. ^ "The Wizard of Minecraft". rollingstone.com. 7 May 2014. Archived from the original on 22 November 2021. Retrieved 22 November 2021.
  2. ^ "Inside the post-Minecraft life of billionaire gamer god Markus Persson". forbes.com. Archived from the original on 19 November 2021. Retrieved 19 November 2021.
  3. ^ Persson, Markus. "About". notch.net. Archived from the original on 15 September 2014. Retrieved 3 May 2023.
  4. ^ Ashdown, Jeremy (11 November 2010). "This is Minecraft". IGN. Archived from the original on 13 March 2012. Retrieved 8 March 2012.
  5. ^ Thomas, David (29 November 2011). "How the Creator of Minecraft Developed a Monster Hit". Wired. Archived from the original on 28 February 2012. Retrieved 3 March 2012.
  6. ^ Grant, Christopher (2 December 2011). "Notch steps down as lead developer on Minecraft to focus on 'new project'". Joystiq. Archived from the original on 8 March 2012. Retrieved 8 March 2012.
  7. ^ Persson, Markus (15 September 2014). "I'm leaving Mojang". notch.net. Archived from the original on 15 September 2014. Retrieved 3 May 2023.
  8. ^ "Minecraft sold to Microsoft for $2.5bn". Wired UK. ISSN 1357-0978. Archived from the original on 14 July 2022. Retrieved 14 July 2022.
  9. ^ Crecente, Brian (15 September 2014). "Notch on leaving Mojang: 'It's not about the money. It's about my sanity'". Polygon. Archived from the original on 19 June 2022. Retrieved 14 July 2022.
  10. ^ Steven, Asarch (11 March 2019). "'Minecraft Creator Markus "Notch" Persson Says Trans Women Aren't Women". Newsweek. Archived from the original on 12 March 2019. Retrieved 7 May 2023.
  11. ^ Staff, Ars (29 April 2019). "Minecraft creator Notch unwelcome at 10th anniversary due to online conduct". Ars Technica. Retrieved 7 May 2023.
  12. ^ Fields, Sarah (30 April 2019). "Minecraft Creator Notch Not Invited to Anniversary Due to Controversial Tweets". Game Rant. Archived from the original on 2 May 2020. Retrieved 15 July 2020.
  13. ^ Persson, Markus (28 July 2014). "Gender in Minecraft". notch.net. Archived from the original on 28 July 2012. Retrieved 3 May 2023.
  14. ^ "Notch i stor intervju: "Jag skäms inte för att jag har ändrat mig"" (in Swedish). 3 March 2015.
  15. ^ @notch (8 April 2017). "We named our new company "Rubberbrain", but don't have a logo yet, so I'm buying @HarmfulOpinions's logo" (Tweet) – via Twitter.
  16. ^ @notch (2 April 2024). "Studio name and logo". X. Retrieved 2 April 2024.
  17. ^ @notch (2 April 2024). "Also, @BitshiftEnt is us". X. Retrieved 2 April 2024.

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