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Paul Rand | |
|---|---|
 Rand in 1942 | |
| Born | Peretz Rosenbaum August 15, 1914 New York City, U.S. |
| Died | November 26, 1996 (aged 82) Norwalk, Connecticut, U.S. |
| Alma mater | Pratt Institute (1929–32) Parsons (1932–33) Art Students League (1933–34) |
| Occupation(s) | Graphic designer Professor |
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.
Rand was a professor of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985.[1][2] He was inducted into the New York Art Directors Club Hall of Fame in 1972.
- ^ Cite error: The named reference
paulbiowas invoked but never defined (see the help page). - ^ "Obituary: Paul Rand". Yale Bulletin. Archived from the original on April 15, 2015. Retrieved October 22, 2014.
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