Publicis

Publicis Groupe S.A.
Company typeSociété Anonyme
Euronext ParisPUB
CAC 40 Component
IndustryAdvertising
Public relations
Founded1926 (1926)
FounderMarcel Bleustein-Blanchet
HeadquartersParis, France
Area served
Worldwide
Key people
Arthur Sadoun[1]
ProductsBranding & identity
Marketing
Market research
Public relations
RevenueDecrease €10.788 billion (2020)[2]
Decrease €983 million (2020)[2]
Decrease €576 million (2020)[2]
Total assetsDecrease €30.161 billion (2020)[3]
Total equityDecrease €7.160 billion (2020)[3]
Number of employees
Decrease 75,588 (Half of 2020)[4]
WebsitePublicis Groupe
Nurun

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris.

After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.[5]

It is one of the "Big Four" agency companies, alongside WPP, Interpublic and Omnicom.[6] Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services (SAMS) to national and multinational clients.

  1. ^ "Publicis Groupe". Forbes.
  2. ^ a b c FY 2020 Results. documents.publicisgroupe.com. 3 February 2021. Retrieved 24 April 2024
  3. ^ a b "PUB.FR | Publicis Groupe S.A. Annual Balance Sheet – WSJ".
  4. ^ "Publicis Groupe". Forbes.
  5. ^ Clark Hultquist, "Publicis and the French advertising world, 1946--1968" Essays in Economic & Business History (2009) 27: 61-76.
  6. ^ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their World Now". The New York Times. Retrieved 3 October 2017.

© MMXXIII Rich X Search. We shall prevail. All rights reserved. Rich X Search