Slogan

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising".^[1] A slogan usually has the attributes of being memorable, very concise and appealing to the audience.^[2]

^ Stevenson, A. (2010). Oxford Dictionary of English (Vol. III). Oxford University Press. doi:10.1093/acref/9780199571123.001.0001. ISBN 978-0199571123.
^ Lim, L.; Loi (2015). "Evaluating slogan translation from the readers' perspective: A case study of Macao". Babel. doi:10.1075/babel.61.2.07lim.

[1] Stevenson, A. (2010). Oxford Dictionary of English (Vol. III). Oxford University Press. doi:10.1093/acref/9780199571123.001.0001. ISBN 978-0199571123.

[2] Lim, L.; Loi (2015). "Evaluating slogan translation from the readers' perspective: A case study of Macao". Babel. doi:10.1075/babel.61.2.07lim.

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