Back Sosiale media Afrikaans وسائل تواصل اجتماعي Arabic Medios sociales AST Nikickatatowipitcikana ATJ Sosial media Azerbaijani سوسیال مدیا AZB Soziale Medien BAR Social media BCL Сацыяльныя медыя Byelorussian Социална медия Bulgarian

Social media

Social media app icons on a smartphone screen

Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks.[1][2] Social media refer to new forms of media that involve interactive participation. While challenges to the definition of social media arise[3][4] due to the variety of stand-alone and built-in social media services currently available, there are some common features:[2]

  1. Social media apps are online platforms that enable users to create and share content and participate in social networking.[2][5][6]
  2. User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.[2][5]
  3. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.[2][7]
  4. Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.[2][7]

The term social in regard to media suggests that platforms are user-centric and enable communal activity. As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity.[8]

Users usually access social media services through web-based apps on desktops or services that offer social media functionality to their mobile devices (e.g. smartphones and tablets). As users engage with these online services, they create highly interactive platforms in which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online.[9][7][1] Additionally, social media are used to document memories, learn about and explore things, do self promotion and form friendships along with promotion of ideas through blogs, podcasts, videos, and gaming sites.[10]

The change in relationship between humans and technology is the focus of the emerging field of technoself studies.[11] Some of the most popular social media platforms, with more than 100 million registered users, include Twitter, Facebook (and its associated Messenger), WeChat, ShareChat, Instagram (and its associated app Threads), QZone, Weibo, VK, Tumblr, Baidu Tieba, and LinkedIn. Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube, Letterboxd, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, TikTok, Microsoft Teams, and more. Wikis are examples of collaborative content creation.

Social media outlets differ from traditional media (e.g. print magazines and newspapers, TV, and radio broadcasting) in many ways, including quality,[12] reach, frequency, usability, relevancy, and permanence.[13] Additionally, social media outlets operate in a dialogic transmission system (i.e., many sources to many receivers) while traditional media outlets operate under a monologic transmission model (i.e., one source to many receivers). For instance, a newspaper is delivered to many subscribers, and a radio station broadcasts the same programs to an entire city.[14]

Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture. Studying the rhetoric that exists in the digital environment has become a crucial new process for many scholars.

Observers have noted a wide range of positive and negative impacts when it comes to the use of social media. Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication (or marketing) tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments. Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest.

Social media can also be used to read or share news, whether it is true or false.

  1. ^ a b Kietzmann, Jan H.; Hermkens, Kristopher (2011). "Social media? Get serious! Understanding the functional building blocks of social media". Business Horizons (Submitted manuscript). 54 (3): 241–251. doi:10.1016/j.bushor.2011.01.005. S2CID 51682132.
  2. ^ a b c d e f Obar, Jonathan A.; Wildman, Steve (2015). "Social media definition and the governance challenge: An introduction to the special issue". Telecommunications Policy. 39 (9): 745–750. doi:10.2139/ssrn.2647377. SSRN 2647377.
  3. ^ Tuten, Tracy L.; Solomon, Michael R. (2018). Social media.marketing. Los Angeles: Sage. p. 4. ISBN 978-1-5264-2387-0.
  4. ^ Aichner, T.; Grünfelder, M.; Maurer, O.; Jegeni, D. (2021). "Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019". Cyberpsychology, Behavior, and Social Networking. 24 (4): 215–222. doi:10.1089/cyber.2020.0134. PMC 8064945. PMID 33847527.
  5. ^ a b Cite error: The named reference usersoftheworld was invoked but never defined (see the help page).
  6. ^ Fuchs, Christian (2017). Social media: a critical introduction (2nd ed.). Los Angeles London New Delhi Singapore Washington DC Melbourne: SAGE. ISBN 978-1-4739-6683-3.
  7. ^ a b c Boyd, Danah M.; Ellison, Nicole B. (2007). "Social Network Sites: Definition, History, and Scholarship". Journal of Computer-Mediated Communication. 13 (1): 210–30. doi:10.1111/j.1083-6101.2007.00393.x.
  8. ^ Dijck, Jose van (2013-01-02). The Culture of Connectivity: A Critical History of Social Media. Oxford University Press. ISBN 978-0-19-997079-7.
  9. ^ Schivinski, Bruno; Brzozowska-Woś, Magdalena; Stansbury, Ellena; Satel, Jason; Montag, Christian; Pontes, Halley M. (2020). "Exploring the Role of Social Media Use Motives, Psychological Well-Being, Self-Esteem, and Affect in Problematic Social Media Use". Frontiers in Psychology. 11: 3576. doi:10.3389/fpsyg.2020.617140. ISSN 1664-1078. PMC 7772182. PMID 33391137.
  10. ^ Cite error: The named reference :16 was invoked but never defined (see the help page).
  11. ^ Dennis, Amy (July 5, 2017). "5 Social Media Outlets Ruling the World". Nice Branding Agency. Retrieved October 10, 2021.
  12. ^ Agichtein, Eugene; Castillo, Carlos; Donato, Debora; Gionis, Aristides; Mishne, Gilad (2008). "Finding high-quality content in social media" (PDF). WISDOM – Proceedings of the 2008 International Conference on Web Search and Data Mining: 183–193.
  13. ^ Tao, Xiaohui; Huang, Wei; Mu, Xiangming; Xie, Haoran (18 November 2016). "Special issue on knowledge management of web social media". Web Intelligence. 14 (4): 273–274. doi:10.3233/WEB-160343 – via Lingnan scholars.
  14. ^ Pavlik, John; MacIntoch, Shawn (2015). Converging Media 4th Edition. New York, NY: Oxford University Press. p. 189. ISBN 978-0-19-934230-3.

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