Social network advertising

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Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing focusing on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads.

Social media targeting combines targeting options (such as geotargeting, behavioural targeting, and socio-psychographic targeting) to make detailed target group identification possible. Essential factors also include users' likes, comments, views, and follows on social media platforms.^[1] With social media targeting, advertisements are distributed based on information gathered from target group profiles.

Social network advertising differs from social media targeting. Social media targeting enhances advertising by leveraging profile data to deliver ads directly to individual users. Conversely, social network advertising involves aligning social network users with target groups specified by the advertiser. Social media advertising encompasses the creation of content on social media platforms, interaction with followers, and the execution of advertisements.