 | |
| Formerly | AT&T Advertising and Analytics (2018) |
|---|---|
| Company type | Subsidiary |
| Industry | |
| Predecessors |
|
| Founded | September 25, 2018 |
| Headquarters | New York City, New York , U.S. |
Area served | Worldwide |
Key people | Mike Welch (EVP & GM) Ben John (CTO)[1] |
| Products | Community Xandr Invest Xandr Monetize |
| Revenue | $2,022 million (2019)[2] |
| Parent | Microsoft |
| Divisions |
|
| Subsidiaries |
|
| Website | www |
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.[3]
In December 2021, AT&T announced that they had agreed to sell Xandr (including AppNexus and Clypd) to Microsoft for an undisclosed price.[4] The acquisition was completed in June 2022.
- ^ "Xandr Leadership Team". xandr.com. Archived from the original on May 20, 2019. Retrieved May 18, 2021.
- ^ "2019 AT&T EARNINGS Xandr Segment" (PDF). AT&T. p. 25. Archived (PDF) from the original on September 30, 2021. Retrieved October 27, 2021.
- ^ Lafayette, Jon (February 11, 2019). "AT&T Putting All Programmatic Digital Ad Spending with Xandr". Broadcasting Cable. Archived from the original on June 14, 2020. Retrieved May 21, 2019.
- ^ Foley, Mary Jo (December 21, 2021). "Microsoft to buy Xandr ad marketplace from AT&T". ZDNet. Retrieved December 21, 2021.
© MMXXIII Rich X Search. We shall prevail. All rights reserved. Rich X Search