Destination America

Destination America
CountryUnited States
Broadcast areaNationwide
HeadquartersSilver Spring, Maryland[citation needed]
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery
Sister channels
History
LaunchedOctober 7, 1996 (October 7, 1996)
Former names
  • Living (prelaunch, 1994–1996)
  • Discovery Travel & Living Network (1996–1998)
  • Discovery Home and Leisure (1998)
  • Discovery Home & Leisure Channel (1998–2004)
  • Discovery Home Channel (2004–2008)
  • Planet Green (2008–2012)
Links
Websitewww.destinationamerica.com
Availability
Streaming media
Service(s)FuboTV, Hulu with Live TV, Philo, Sling TV, Vidgo TV, DirecTV Stream

Destination America is an American cable television channel owned by the Warner Bros. Discovery Networks unit of Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel. The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs.

In 2008, the channel re-launched as Planet Green, which carried a focus on environmentalism and sustainable living; Discovery spent $50 million on developing programming for the channel. Planet Green was ultimately considered a failure; by 2010, the channel had shifted away from its format and filled its schedule with miscellaneous library programming, pending a future rebranding.

In May 2012, the channel re-launched as Destination America, which originally featured programming focused on American culture; the channel's format was similar to Travel Channel, and also featured Discovery-owned library programs that had previously aired on Travel Channel prior to its divestment of the channel.

By 2017, Destination America had rebranded as a channel focusing on paranormal topics and investigations. This format ended following Discovery's acquisition of Travel Channel's then-present owner Scripps Networks Interactive. In 2018, when Travel Channel was rebranded with a similar paranormal format, Destination America returned to its previous format using both companies' libraries.

As of November 2023, Destination America is available to approximately 23,000,000 pay television households in the United States-down from its 2013 peak of 60,000,000 households.[1]

  1. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.{{cite web}}: CS1 maint: url-status (link)

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