Behavior change (public health)

Behavior change, in context of public health, refers to efforts put in place to change people's personal habits and attitudes, to prevent disease.^[1] Behavior change in public health can take place at several levels and is known as social and behavior change (SBC).^[2] More and more, efforts focus on prevention of disease to save healthcare care costs.^[3] This is particularly important in low and middle income countries, where supply side health interventions have come under increased scrutiny because of the cost.^[4]

^ WHO 2002: "World Health Report 2002 – Reducing Risks, Promoting Healthy Life". Retrieved February 2015.
^ "Why Social and Behavior Change Communication? – Health Communication Capacity Collaborative – Social and Behavior Change Communication". Health Communication Capacity Collaborative – Social and Behavior Change Communication. Retrieved 2016-06-17.
^ US Center for Disease Control and Prevention. "National Prevention Strategy". Retrieved February 2015.
^ Jamison DT, Breman JG, Measham AR, et al., (eds) (2006) Disease Control Priorities in Developing Countries. 2nd edition Chapter 2: Intervention Cost-Effectiveness Retrieved February 2015.

[1] WHO 2002: "World Health Report 2002 – Reducing Risks, Promoting Healthy Life". Retrieved February 2015.

[2] "Why Social and Behavior Change Communication? – Health Communication Capacity Collaborative – Social and Behavior Change Communication". Health Communication Capacity Collaborative – Social and Behavior Change Communication. Retrieved 2016-06-17.

[3] US Center for Disease Control and Prevention. "National Prevention Strategy". Retrieved February 2015.

[4] Jamison DT, Breman JG, Measham AR, et al., (eds) (2006) Disease Control Priorities in Developing Countries. 2nd edition Chapter 2: Intervention Cost-Effectiveness Retrieved February 2015.

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