 | |
| Formerly | DirecTV Now (2016–2019) AT&T TV (2019–2021) |
|---|---|
| Company type | Division |
| Industry | Pay television |
| Founded | November 30, 2016 |
| Headquarters | El Segundo, , United States |
Area served | United States |
| Services | OTT Internet Television |
| Parent | DirecTV |
| Website | streamtv |
DirecTV Stream (formerly DirecTV Now and AT&T TV) is a family of streaming multichannel television services offered in the United States by DirecTV.
The brand encompasses three separate services sharing similar infrastructure and software.[1][2][3] DirecTV Stream, launched nationally as AT&T TV in March 2020, is the streaming television counterpart to the traditional DirecTV satellite television service. It is sold on-contract and optionally bundled in the same manner as traditional television providers, but utilizes Android TV-based set-top boxes rented to subscribers. AT&T WatchTV,[3][4] first offered in June 2018, is a skinny bundle service aimed at cord cutters, featuring no local or sports channels.[5][6] AT&T TV Now (formerly DirecTV Now) is a formerly-offered direct-to-consumer service launched on November 30, 2016, designed to compete with other over-the-top television services, and sold without a contract.[7][8]
- ^ Brodkin, Jon (September 4, 2019). "AT&T's confusing mess of online TV services even has AT&T confused: AT&T forgot that "AT&T TV" and "AT&T TV Now" are different services". Ars Technica. Retrieved March 30, 2020.
- ^ Bohn, Dieter (July 30, 2019). "Now that AT&T TV Now is the name for DIRECTV Now, you are free to be confused". The Verge. Retrieved March 30, 2020.
- ^ a b Pendlebury, Ty (September 14, 2019). "AT&T TV Now review: Great interface and HBO don't make up for missing channels". Cnet. Retrieved April 13, 2020.
- ^ FitzGerald, Drew; Flint, Joe (October 29, 2019). "AT&T Lays Out Price, Show Lineup for HBO Max". The Wall Street Journal. Retrieved April 13, 2020.
- ^ AT&T's low-cost TV streaming service WatchTV goes live - TechCrunch, 29 June 2018
- ^ "AT&T Chief on HBO Max, DIRECTV Sale Prospects and John Stankey's Future". Variety. October 28, 2019. Retrieved April 13, 2020.
- ^ Gryta, Thomas (26 November 2016). "As AT&T's DIRECTV Now Streaming Service Is Unveiled, Watch the Details". The Wall Street Journal. Retrieved 28 November 2016.
- ^ "AT&T Sets DIRECTV Now Launch Event for Nov. 28". Variety. 18 November 2016. Retrieved 28 November 2016.
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