Back Elaboration Likelihood Model German Modelo de la probabilidad de elaboración Spanish Süvenemise tõenäosuse mudel Estonian مدل احتمال ارزیابی Persian המודל הדו-מסלולי לשכנוע HE Elaboration Likelihood Model Hungarian Modello della probabilità di elaborazione Italian 精緻化見込みモデル Japanese 정교화 가능성 모델 Korean Elaboration likelihood model Dutch
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The elaboration likelihood model (ELM) of persuasion[1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980.[2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
- ^ Petty, Richard E.; Cacioppo, John T. (1986). Communication and persuasion: central and peripheral routes to attitude change. Berlin, Germany: Springer-Verlag. p. 4. ISBN 978-0387963440.
- ^ Cite error: The named reference
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