First Coast

First Coast Northeast Florida
Region
Left to right from top: United States Post Office, Custom House, and Courthouse in Fernandina Beach, Lightner Museum in St. Augustine, James Weldon Johnson Park in Jacksonville, Downtown Jacksonville skyline, Jacksonville Beach Pier, the Matanzas River in Palm Coast.
Northeast Florida counties
Country	United States
State	Florida
Largest city	Jacksonville
Cities	Fernandina Beach Jacksonville Beach Palatka Palm Coast St. Augustine Yulee
Counties	Baker Clay Duval Flagler Nassau Putnam St. Johns

Florida's First Coast, or simply the First Coast, is a region of the U.S. state of Florida, located on the Atlantic coast of North Florida. The First Coast refers to the same general area as the directional region of Northeast Florida. It consists roughly of the counties abutting Jacksonville—Duval, Baker, Clay, Nassau, and St. Johns—and nearby Flagler County and Putnam County. The name originated in a marketing campaign in the 1980s, and has become part of Florida's regional vernacular.