IHeartRadio MMVAs

iHeartRadio Much Music Video Awards
iHeartRadio Much Music Video Awards
Awarded for	Best in music videos
Location	Much Headquarters,; Toronto, Ontario, Canada
Country	Canada
Presented by	Much
Formerly called	Canadian Music Video Awards (1990–1995); MuchMusic Video Awards (1996–2015); iHeartRadio MuchMusic Video Awards (2016–2017);
First awarded	June 25, 1990
Last awarded	August 26, 2018
Website	mmva.muchmusic.com[dead link]

The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on Much from 1990 to 2018 that honoured the year's best music videos.^[1]

Originally debuting in 1990 as the Canadian Music Video Awards,^[2] the awards were renamed in 1995 to the MuchMusic Video Awards.^[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia.^[4] The show's full name was officially dropped in 2018.^[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.^[6]

^ Brait, Ellen (17 June 2017). "Big names, small worries leading up to the MMVAs". Toronto Star. Retrieved 21 May 2018.
^ Ostroff, Joshua (29 May 2014). "MMVAs Throwback Thursday: Maestro Fresh Wes Raps From Union Station To 1990 Video Awards". Huffington Post Canada. The Huffington Post Canada. Retrieved 14 June 2015.
^ Whelan, Janna. "MuchMusic". The Canadian Encyclopedia. The Canadian Encyclopedia. Retrieved 14 June 2015.
^ Vlessing, Etan (8 April 2016). "Nick Jonas to Perform at iHeartRadio Much Music Video Awards". The Hollywood Reporter. Retrieved 29 July 2018.
^ Friend, David (22 August 2018). "MMVAs host Awkwafina promises wild street party". CP24. Retrieved 23 August 2018.
^ Friend, David (2019-03-07). "Channel formerly known as MuchMusic to have much less music | 'Significant erosion' of ratings prompts pivot away from music videos at groundbreaking TV channel". CBC News. The Canadian Press. Retrieved 2022-03-22.

[1] Brait, Ellen (17 June 2017). "Big names, small worries leading up to the MMVAs". Toronto Star. Retrieved 21 May 2018.

[mmva1990-2] Ostroff, Joshua (29 May 2014). "MMVAs Throwback Thursday: Maestro Fresh Wes Raps From Union Station To 1990 Video Awards". Huffington Post Canada. The Huffington Post Canada. Retrieved 14 June 2015.

[3] Whelan, Janna. "MuchMusic". The Canadian Encyclopedia. The Canadian Encyclopedia. Retrieved 14 June 2015.

[thrRebrand-4] Vlessing, Etan (8 April 2016). "Nick Jonas to Perform at iHeartRadio Much Music Video Awards". The Hollywood Reporter. Retrieved 29 July 2018.

[MMVAnamedrop-5] Friend, David (22 August 2018). "MMVAs host Awkwafina promises wild street party". CP24. Retrieved 23 August 2018.

[6] Friend, David (2019-03-07). "Channel formerly known as MuchMusic to have much less music | 'Significant erosion' of ratings prompts pivot away from music videos at groundbreaking TV channel". CBC News. The Canadian Press. Retrieved 2022-03-22.

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