List of Premier League overseas broadcasters

These are the overseas countries and channels that broadcast the Premier League.^[1]

The EPL is the most-watched sports league in the world, followed in 188 countries by TV audiences of 3.2 billion people approximately.

International dominance is also noticeable in the economic sphere. If a comparison is made among the 5 big soccer leagues, the Premier League is by far the one that receives the most money for overseas TV rights. The EPL is the only league to cash in more than €1 bn in a season (€1.58bn), followed by LaLiga (€897m), Serie A (€371m), Bundesliga (€240m) and Ligue 1, with €80m.^[2]

Since the creation of the Premier League in 1992, it has sold its international rights centrally.

The first contract signed for the sale of these rights was worth £8 million per year for 5 seasons.^[3]

Previously for territories in Europe, the Premier League did not sell the rights to all matches, unlike what it did in the rest of the world. But starting in the 2022-25 cycle, it will offer interested parties 380 games per season also in Europe.

Additionally, in some territories, the EPL made 4 packages available to interested parties:^[4]

• Live Package A: live rights to all 380 matches.

• Live Package B: a maximum of 34 matches per season, namely one Friday evening or Saturday.

• Live Package C: a maximum of 34 live matches per season. These would take place on Sunday or Monday, while a single final weekend fixture is again included.

• Live Package D: live rights to the remaining matches, between 312 and 314 matches per season.

The league is moving away from the type of agreement where it delegated the sale of rights to agencies that acted as intermediaries, to market the rights directly (in-house) with interested companies, since the league believes that it is much better to manage relationships with broadcasters directly as closely as they can and without paying extra commissions.

The other novelty for this cycle is that the Premier League offers bidders the opportunity to submit offers not only for three seasons as usual, but also for six seasons (2022-23 to 2027-28).

For the first time, the league has asked all bidders to submit two bids for the packages in their territories, one for the customary three-year cycle and another for six years.

Most incumbent broadcasters have wanted longer deals for years, as they believe they can build audiences more effectively if they are given the time and security to do so, and at the same time securing stability in its international media revenue stream, to avoid the threat of a cooling international market and locking in partners for a longer period provides much-needed certainty for all stakeholders.

More lucrative contracts for its first deal for six seasons rights were: £2 billion from NENT for Nordic countries. It is double the amount the Premier League will extract from those markets between 2019 and 2022 and a £2 billion deal, and a £2 billion deal with NBC in United States.^[5]

Income from the sale of international rights has experienced exponential growth in recent decades.

In 2010-13 cyle, the Premier League made £1.437bn from overseas deals. The earned £190m for the rights in Singapore, and £225m from the Middle East, £146m in Hong Kong, and £111m in Nordic countries, to name just a few of the largest deals.

TV revenues for the 2013-16 cycle was £2.42 billion – a more than doubling of the revenue figure over the six years.^[6]

For the 2016-19 cycle the international TV revenue grew to £3.82 billion, and for the 2019-22 cycle to £4.27 billion.^[6]

For the current cycle, an unprecedented event occurred: for the first time since the competition began 30 years ago the value of the Premier League’s overseas TV rights will be greater than the domestic contract, £5.3bn for the 2022 to 2025 seasons compared to the £5.1bn generated for the domestic rights.^[5]

This growth was dependent on just five markets: China, with PPTV paying £161 million per season; sub-Saharan Africa, with SuperSport at £168 million a seas; the US, with NBC at £144 million; MENA, with beIN Sports at £112 million a season; and France, with Canal+ at about £79 million a season.