The Super Bowl is the annual championship game of the National Football League (NFL), and is typically the highest-rated single television broadcast in the United States of any given year. As such, the television network that broadcasts the game will typically use it as a tent-pole for another program—airing following the conclusion of the game telecast—to take advantage of and retain the expanded audience.
The lead-out program is typically a highly anticipated special episode or a season premiere of an existing primetime program (such as a flagship drama, sitcom, or reality series), or in some cases, the premiere of a new series.
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