Pasadena Tournament of Roses Association

Pasadena Tournament of Roses Association

Founded	1890
Type	Non-profit Organization
Focus	Rose Bowl Game, Rose Parade
Location	Tournament House Pasadena, California
Area served	Southern California and worldwide television audience
Key people	Alex Aghajanian, President David Eads, Chief Executive Officer
Volunteers	935 members
Website	Tournament of Roses website

Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the Rose Parade on New Year's Day since 1890 and the Rose Bowl since 1902. "America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses. The association has 935 volunteer members and the members spend some 80,000 combined work-hours to stage the events.^[1]

The 2021 Rose Parade was cancelled due to the COVID-19 pandemic. The most recent event took place on January 1, 2023, with six-time Tony winner Audra McDonald.