Saturday-morning cartoon

"Saturday-morning cartoon" is a colloquial term for the original animated series and live-action programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a broad peak from the mid-1960s through the mid-2000s; over time it declined, in the face of changing cultural norms, increased competition from formats available at all times, and heavier media regulations.[1][2][3] In the final two decades of the genre's existence, Saturday-morning and Sunday-morning cartoons were primarily created and aired to meet regulations on children's television programming in the United States, or E/I. Minor television networks, in addition to the non-commercial PBS in some markets, continue to air animated programming on Saturday and Sunday while partially meeting those mandates.[4][5]

In the United States, the generally accepted times for these and other children's programs to air on Saturday mornings were from 8:00 a.m. to approximately 1:00 p.m. Eastern Time Zone. Until the late 1970s, American networks also had a schedule of children's programming on Sunday mornings, though most programs at this time were repeats of Saturday-morning shows that were already out of production.[6][7] In some markets, some shows were pre-empted in favor of syndicated or other types of local programming.[8] Saturday-morning and Sunday-morning cartoons were largely discontinued in Canada by 2002. In the United States, The CW continued to air non-E/I cartoons as late as 2014; among the "Big Three" traditional major networks, the final non-E/I cartoon to date (Kim Possible) was last aired in 2006. Cable television networks have since then revived the practice of debuting their most popular animated programming on Saturday and Sunday mornings on a sporadic basis.

  1. ^ Holz, Jo (2017). Kids' TV Grows Up: The Path from Howdy Doody to SpongeBob. Jefferson, NC: McFarland. pp. 73–171. ISBN 978-1-4766-6874-1.
  2. ^ Raiti, Gerard (April 30, 2003). "The Disappearance of Saturday Morning". Animation World Network. Retrieved 2024-03-20.
  3. ^ Moss, Charles (May 20, 2021). "The Rise and Fall of Saturday Morning Cartoons". The Saturday Evening Post. Retrieved 2024-03-20.
  4. ^ Mifflin, Lawrie (October 29, 1996). "Pied Piper Of Cable Beguiles Rivals' Children". The New York Times. Retrieved August 21, 2010.
  5. ^ The Christian Science Monitor (30 April 1990). "Mutant Ninja Turtles, Profits, and Children". The Christian Science Monitor.
  6. ^ McFarland, Melanie (September 14, 2002). "Saturday-morning TV gets ready to rumble". The Seattle Times. Retrieved June 9, 2014.
  7. ^ Strauss, Neil (January 5, 1997). "It's Saturday Morning, Dude, Time for TV". The New York Times. Retrieved August 12, 2010.
  8. ^ "Television: trouble in toontown". Time. November 25, 1996. Archived from the original on October 29, 2010. Retrieved August 12, 2010.

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