XO (record label)

XO
XO
Parent company	Universal Music Group
Founded	2011
Founder	The Weeknd; Wassim Slaiby; Amir Esmailian; La Mar Taylor;
Status	Active
Distributor(s)	Republic Records
Genre	R&B; hip hop;
Country of origin	Canada

XO (also known as XO)^[1]^[2] is a Canadian record label founded by singer the Weeknd, his managers Wassim Slaiby and Amir "Cash" Esmailian, and his creative director La Mar Taylor.^[3] Slaiby also serves as the CEO.^[4] As of 2012, it operates as a subsidiary of Universal Music Group, and is distributed through Republic Records.^[5]

The label's current acts include the Weeknd, Belly, Nav and Chxrry22. The label has had six projects debut at number one on the Billboard 200: Beauty Behind The Madness, Starboy, My Dear Melancholy, Bad Habits, After Hours and Good Intentions, with the latter two both achieving this in the first half of 2020.^[6]