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Mercury (automobile)

Not to be confused with Merkur or Mercury Cyclecar Company.
"Mercury V8" redirects here. For other uses, see Mercury 8 (disambiguation).

Mercury
Company typeDivision
IndustryAutomotive
FoundedNovember 4, 1938 (1938-11-04)
FounderEdsel Ford
DefunctJanuary 2011 (2011-01)[1]
FateDiscontinued[2][3]
Headquarters
Dearborn, Michigan
,
U.S.
Key people
Edsel Ford, founder
ProductsAutomobiles
ParentFord Motor Company

Mercury was a brand of mid-priced automobiles produced by American manufacturer Ford Motor Company between 1938 and 2011 with 1939 being the first model year. It stood as its own line within Ford until 1945, and thereafter formed half of Ford's Lincoln-Mercury Division. Created by Edsel Ford in 1938 to bridge the gap between the Ford and Lincoln model lines, its principal competition was General Motors' Buick and Oldsmobile divisions, and Chrysler Corporation's DeSoto and Chrysler brands.

In addition to serving as a combined sales network for Ford's two premium automotive brands, Lincoln-Mercury also represented the Continental (1956–1960), Edsel (1958–1960, formally designated Mercury-Edsel-Lincoln Division) and Merkur (1985–1989, forming Lincoln-Mercury-Merkur). Through the use of platform sharing and manufacturing commonality, Mercury vehicles shared components and engineering with Ford or Lincoln (or both concurrently), serving as counterparts for vehicles from both divisions.

Following an extended decline in sales and market share for Mercury, Ford announced the closure of the division at the end of 2010.[4][5][3]

  1. ^ Date of the last vehicle produced under the "Mercury" brand.
  2. ^ Ford to close Mercury division despite higher auto industry sales by Jerry Hirsch at Los Angeles Times, 3 June 2010
  3. ^ a b Ford Announces Closure of Mercury Brand on Fox News
  4. ^ "'It's time:' Ford to close Mercury by year's end". USA Today. January 6, 2010. Retrieved June 2, 2010.
  5. ^ Maynard, Micheline (June 2, 2010). "Ford Appears Ready to End Its Mercury Brand". New York Times. Retrieved June 2, 2010.

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