STV (TV channel)

STV
Country	Scotland
Broadcast area	Central and Northern Scotland
Network	ITV
Headquarters	Pacific Quay, Glasgow, Scotland
Programming
Language(s)	English
Picture format	1080i/1080p HDTV; (downscaled to 576i for the SDTV feed)
Timeshift service	STV +1
Ownership
Owner	STV Group
History
Launched	30 May 2006
Replaced	Grampian Television; (Northern Scotland);; Scottish Television; (Central Scotland)
Links
Website	stv.tv
Availability
Terrestrial
Freeview	Channel 3 (SD) (all regions); Channel 35 (+1) (Central West, North); Channel 103 (HD) (Central West)
Streaming media
STV Player	Watch live; (STV regions only); Watch live (+1); (STV regions only)

STV is a free-to-air public broadcast television channel owned and operated by the STV Group. It is made up of the Central Scotland and Northern Scotland ITV public broadcaster licences, formerly known as Scottish Television (now legally STV Central Ltd) and Grampian Television (now legally STV North Ltd) respectively.

The STV brand refers to the on-air name used by Scottish Television for much of its history - notably in the 1970s and early 1980s. This brand remained in conversational use amongst the local public afterwards.

The modern STV brand was adopted on Tuesday 30 May 2006 replacing both franchises' previous identities. The sense of continuity in the name was demonstrated when STV celebrated its 60th birthday in 2017, with special programmes broadcast on STV itself and the now defunct STV2.

STV is now the only part of the Channel 3 network that is not owned by ITV plc. The station does not carry ITV1 branding or show ITV1's network presentation except during news broadcasts, and between 6am and 9.25am, when it is replaced by the ITV-owned-and-branded national franchise ITV Breakfast.
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