Boris Yeltsin 1996 presidential campaign

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This article is part of a series about Boris Yeltsin
Early life Presidency Yeltsinism CPSU membership 26th 27th Politburo 26th 27th Central Committee 28th Congress Elections 1991 campaign 1996 campaign (Vote or lose) Loans for shares Semibankirschina Soskovets campaign strategy Xerox affair First term 1st inauguration Gaidar Cabinet August Coup 1st Chernomyrdin Cabinet Constitutional conference 1993 crisis 1st Chechen War International trips ("Circling over Shannon" diplomatic incident) Second term 2nd inauguration Ruble crisis 2nd Chechen War Resignation International trips Post-Presidency Presidential Center Presidential Library Illness Death and state funeral Media gallery
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The Boris Yeltsin presidential campaign, 1996 was the reelection campaign of Russian President Boris Yeltsin in the 1996 election.

Yeltsin was ultimately reelected, despite having originally been greatly expected to lose the election due to an immensely low level of public support prior to the official launch of his campaign.^{[1][3][4][5][6][7]} He was able to accomplish this due to a number of strategies and factors, including benefitting campaign spending^[8] which far exceeded the limits set by election laws, benefitting from an immense media bias in his favor, utilizing the advantages of his office, campaigning vigorously ahead of the first round, painting Communist Party nominee Gennady Zyuganov (his chief opponent) negatively, actively working to convince the Russian electorate that there existed a duopoly which left them no other choice but Yeltsin or Zyuganov (and convincing them that Yeltsin was the lesser of two evils), and repositioning himself to better appeal to the electorate.