Cool Japan

Cool Japan (クールジャパン, Kūru Japan) refers to the aspects of Japanese culture that non-Japanese people perceive as "cool". After the success of "Cool Britannia," the Japanese government started using the phrase. The Cool Japan strategy is part of Japan's overall brand strategy, aiming to disseminate Japan's attractiveness and allure to the world. The target of Cool Japan "encompasses everything from games, manga, anime, and other forms of content, fashion, commercial products, Japanese cuisine, and traditional culture to robots, eco-friendly technologies, and other high-tech industrial products".^[1]^[2]

Cool Japan has been described as a form of soft power, with the ability to "indirectly influence behavior or interests through cultural or ideological means".^[3]^[4]

^ Cool Japan Strategy Public-Private Collaboration Initiative, Cool Japan Strategy Promotion Council, Cabinet Office, 2015, https://www.cao.go.jp/cool_japan/english/pdf/published_document2.pdf
^ "Cool Japan Initiative" (PDF). Intellectual Property Headquarters, Cabinet Office. 2020.
^ Yano, Christine R. (2009). "Wink on Pink: Interpreting Japanese Cute as It Grabs Global Headlines". The Journal of Asian Studies. 68 (3): 681–688 [683]. doi:10.1017/s0021911809990015.
^ Nagata, Kazuaki, Exporting culture via 'Cool Japan' Archived 7 November 2012 at the Wayback Machine, The Japan Times, 15 May 2012, p. 3

[:3-1] Cool Japan Strategy Public-Private Collaboration Initiative, Cool Japan Strategy Promotion Council, Cabinet Office, 2015, https://www.cao.go.jp/cool_japan/english/pdf/published_document2.pdf

[2] "Cool Japan Initiative" (PDF). Intellectual Property Headquarters, Cabinet Office. 2020.

[3] Yano, Christine R. (2009). "Wink on Pink: Interpreting Japanese Cute as It Grabs Global Headlines". The Journal of Asian Studies. 68 (3): 681–688 [683]. doi:10.1017/s0021911809990015.

[:1-4] Nagata, Kazuaki, Exporting culture via 'Cool Japan' Archived 7 November 2012 at the Wayback Machine, The Japan Times, 15 May 2012, p. 3

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