History of Italian fashion

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The history of Italian fashion is a chronological record of the events and people that impacted and evolved Italian fashion into what it is today. From the Middle Ages, Italian fashion has been popular internationally, with cities in Italy producing textiles like velvet, silk, and wool. During the Middle Ages and Renaissance, Italian fashion for both men and women was extravagant and expensive, but the fashion industry declined during the industrialization of Italy. Many modern Italian fashion brands were founded in the late 19th and early 20th centuries, and in the 1950s and 1960s, Italian fashion regained popularity worldwide. While many clients of Italian fashion designers are celebrities, Italian fashion brands also focus on ready-to-wear clothes.