YouGov

YouGov plc
Company type	Public
Traded as	LSE: YOU
Industry	Market research; Opinion polling;
Founded	2000
Founders	Stephan Shakespeare; Nadhim Zahawi;
Headquarters	London, United Kingdom
Area served	Worldwide
Key people	Stephan Shakespeare (chairman); Steve Hatch (CEO); Douglas Rivers (chief scientist);
Revenue	£258.3 million (2023)
Operating income	£44.4 million (2023)
Net income	£34.6 million (2023)
Total assets	£304.3 million (2023)
Total equity	£196.2 million (2023)
Number of employees	c. 1,800 (2023)
Website	yougov.co.uk

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

^ ^a ^b ^c ^d ^e ^f "2023 Annual Report" (PDF). YouGov. 7 November 2023.

[YouGov2023-1] ^ ^a ^b ^c ^d ^e ^f "2023 Annual Report" (PDF). YouGov. 7 November 2023.

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