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Baidu

For the medieval person, see Family of Demetrius II of Georgia.
Not to be confused with Beidu (disambiguation), BeiDou, or Badu (disambiguation).

Baidu, Inc.
Native name
百度
Company typePublic
Industry
FoundedJanuary 18, 2000 (2000-01-18)
Founder
Headquarters
Beijing
,
China
Area served
Worldwide
Key people
Products
RevenueIncrease CN¥134.6 billion (2023)[2]
Increase CN¥21.86 billion (2023)[2]
Increase CN¥20.32 billion (2023)[2]
Total assetsIncrease CN¥406.8 billion (2023)[2]
Total equityIncrease CN¥243.6 billion (2023)[2]
OwnerRobin Li (18% equity; 59% voting)[2]
Number of employees
39,800 (2023)[2]
Websiteir.baidu.com
Baidu
Chinese百度

Baidu, Inc. (/ˈbaɪduː/ BY-doo; Chinese: 百度; pinyin: Bǎidù; lit. 'hundred degrees') is a Chinese multinational technology company specializing in Internet-related services, headquartered in Beijing's Haidian District.[3] It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu Baike (an online encyclopedia), iQIYI (a video streaming service), and Baidu Tieba (a keyword-based discussion forum).

The holding company of the group is incorporated in the Cayman Islands.[2] Baidu was incorporated in January 2000 by Robin Li and Eric Xu. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.[4]

Baidu Global Business Unit (GBU) is responsible for Baidu's international products and services for markets outside of China. Baidu GBU's product portfolio includes keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, augmented reality network OmniAR, Japanese smart projector popIn Aladdin, and ad platform MediaGo, which is focused on Chinese advertisers looking to reach overseas users. In 2017, Baidu GBU entered into a partnership with Snap Inc. to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore.[5] The partnership was extended in 2019.[6]

In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc.[7] This business now operates independently of Baidu under the name DO Global.[8]

In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.[9] As of May 2018, Baidu's market cap rose to US$99 billion.[10][11][12] In October 2018, Baidu became the first Chinese firm to join the United States-based computer ethics consortium Partnership on AI.[13] During the 2020s, Baidu has increasingly focused on generative AI related products.[14]

  1. ^ "Baidu – Investors – Management". Archived from the original on 6 June 2017. Retrieved 29 August 2016.
  2. ^ a b c d e f g h "Baidu 2023 Annual Report (Form 20-F)". US Securities and Exchange Commission. 15 March 2024. Retrieved 16 March 2024.
  3. ^ Cite error: The named reference :1 was invoked but never defined (see the help page).
  4. ^ Cite error: The named reference rankdex was invoked but never defined (see the help page).
  5. ^ Flynn, Kerry (31 July 2019). "How China's Baidu works with Snap, Pinterest and Reddit on ad sales". Digiday. Archived from the original on 1 August 2019. Retrieved 22 August 2019.
  6. ^ "Snap turns to search giant Baidu to court Chinese advertisers". TechCrunch. 16 July 2019. Retrieved 22 August 2019.[permanent dead link]
  7. ^ "Baidu spins out its global ad business to sharpen its focus on artificial intelligence". TechCrunch. 22 May 2018. Retrieved 22 August 2019.[permanent dead link]
  8. ^ "Baidu english". baiduenglish.com. Retrieved 22 August 2019.
  9. ^ Chmielewski, Dawn C. (10 December 2007). "Search site moves at the speed of China". Los Angeles Times. Archived from the original on 22 January 2012. Retrieved 26 November 2011.
  10. ^ "Baidu offers rosy outlook after Google threat | IOL Business Report". Archived from the original on 4 September 2017. Retrieved 4 September 2017.
  11. ^ "Baidu Market Cap (BIDU)". ycharts.com. Archived from the original on 8 August 2017. Retrieved 8 August 2017.
  12. ^ Cheng, Evelyn (7 August 2017). "These Chinese tech stocks are even hotter than FANG". Archived from the original on 8 August 2017. Retrieved 8 August 2017.
  13. ^ Taylor, Chloe (17 October 2018). "Baidu becomes the first Chinese firm to join US-led A.I. body". CNBC. Archived from the original on 3 November 2018. Retrieved 17 October 2018.
  14. ^ "Baidu closes Wikipedia-like app as focus shifts to generative AI". South China Morning Post. 24 April 2024. Retrieved 25 April 2024.

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