Impressive Instant

"Impressive Instant"
Promotional single by Madonna
from the album Music
ReleasedSeptember 18, 2001
StudioSarm West Studios
(Notting Hill, London)
Genre
Length3:37
Label
Songwriter(s)
Producer(s)
  • Madonna
  • Mirwais Ahmadzaï

"Impressive Instant" is a song by American singer-songwriter Madonna from her 2000 studio album Music. Originally intended to be the fourth single of the album, the release was cancelled due to a disagreement between Madonna and her recording company. Finally Warner Bros. released it in the United States as a promotional single on September 18, 2001. Written and produced by Madonna and Mirwais Ahmadzaï, the track is bright and uplifting in its content and composition. It was the first song that Madonna and Ahmadzaï worked on and recorded. Ahmadzaï had to work separately on his laptop to generate the sound elements which Madonna wanted in the song, since it was difficult to generate the music in the recording studio. "Impressive Instant" has been described as a club-savvy acid techno, pop-trance, electropop and electro house stomper containing futuristic keyboard lines, with Madonna's vocals being distorted and robotic. Backed by laser noises and synths, the song's lyrics deal with love at first sight, and contains somewhat absurd, nonsensical lyrics.

"Impressive Instant" was met with positive critical reception. Many reviewers called it a highlight of the album and praised Ahmadzaï's production of the track. Released only in the US, it was a popular dance hit, reaching the top of the Billboard Hot Dance Music/Club Play chart, and staying atop for two consecutive weeks. The track became Madonna's 27th number-one song on this chart, the most for any artist. It was her 36th top-ten song on the Hot Dance Music/Club Play tally and her seventh consecutive chart topper. During the promotional tours for Music, Madonna performed the song in a neo-Western setting at New York and London. It was further performed at the 2001 Drowned World Tour as part of the punk section, with Madonna accompanied by dancers wearing gas masks. The performance was generally received as a highlight of the concert.


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