Ansoff matrix

The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth.^[1] It is named after Russian American Igor Ansoff, an applied mathematician and business manager, who created the concept.

^ Doyle, Charles (2011). "Ansoff matrix (directional matrix)". Oxford dictionary of marketing. Oxford paperback reference (3rd ed.). Oxford; New York: Oxford University Press. pp. 21–22. doi:10.1093/acref/9780199590230.001.0001. ISBN 9780199590230. OCLC 706074575.

[1] Doyle, Charles (2011). "Ansoff matrix (directional matrix)". Oxford dictionary of marketing. Oxford paperback reference (3rd ed.). Oxford; New York: Oxford University Press. pp. 21–22. doi:10.1093/acref/9780199590230.001.0001. ISBN 9780199590230. OCLC 706074575.

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