Ukrainian propaganda during Russian invasion of Ukraine had a great impact on the information space, attracting the attention of both Ukrainian and global publics. The focus of the Ukrainian narrative is largely on international support and the desire to present events in a light favorable to Ukraine.
Ukrainian discourse focuses on internal dynamics and the situation inside Ukraine.[1] One aspect of Ukrainian propaganda is the desire to evoke an emotional response from the audience and to spread "dramatic wartime stories".[2] Ukrainian media have been accused of telling propaganda stories and urban legends[3] such as the "Ghost of Kyiv"[4] or the "Guardians of Snake Island."[5]
Ukraine is criticized for downplaying negative media coverage about it.[3] Ukrainian propaganda is not limited to the domestic information space, penetrating the Western media.[6] With the support of foreign consultants, especially American lobbyists, Ukraine has launched a "PR machine," creating a structure of international advertising and PR agencies that actively introduce prepared information messages into the international space.[7][8][9]
- ^ Saravyn 2023, p. 37.
- ^ Patil, Anushka (2022-05-09). "A bomb-sniffing dog named Patron received state honors from Zelensky". The New York Times. Archived from the original on 2022-05-09. Retrieved 2022-08-20.
- ^ a b Matthew Holroyd (August 2022). "Ukraine war: Five of the most viral misinformation posts and false claims since the conflict began". Euronews. Archived from the original on 2022-08-28.
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- ^ Sinan Aral (2022-03-01). "Ukraine is winning the information war". The Washington Post. Retrieved 2024-02-02.
- ^ Stuart A. Thompson, Davey Alba (2022-03-03). "Fact and Mythmaking Blend in Ukraine's Information War". The New York Times. Archived from the original on 2022-03-14. Retrieved 2022-05-02.
{{cite news}}: CS1 maint: multiple names: authors list (link) - ^ Agnieszka Kasińska-Metryka; Karolina Pałka-Suchojad (28 September 2023). "Old Front Lines of New Wars. The Role of the Media as a Carrier of Information About the War in Ukraine". War in Ukraine. Media and Emotions. p. 16. doi:10.1007/978-3-031-37608-5_2. ISBN 978-3-031-37607-8.
{{cite book}}: Unknown parameter|agency=ignored (help) - ^ Hailey Fuchs (2022-03-17). "The influencers behind the Ukrainian PR machine". Politico. Retrieved 2024-01-11.
- ^ Cite error: The named reference
:302was invoked but never defined (see the help page). - ^ Cate Lawrence (2023-02-24). "The experience of PR during wartime". Tech.eu. Retrieved 2024-02-02.
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