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2015 MTV Video Music Awards

2015 MTV Video Music Awards
DateSunday, August 30, 2015 (2015-08-30)
VenueMicrosoft Theater (Los Angeles, California)
CountryUnited States
Hosted byMiley Cyrus
Most awardsTaylor Swift (4)
Most nominationsTaylor Swift (10)
Websitewww.mtv.com/vma/2015/
Television/radio coverage
Network
Runtime190 minutes
Produced byAmy Doyle
Jesse Ignjatovic
Dave Sirulnick
Van Toffler
Directed byHamish Hamilton
← 2014 · MTV Video Music Awards · 2016 →

The 2015 MTV Video Music Awards were held on August 30, 2015.[3] The 32nd installment of the event was held at the Microsoft Theater in Los Angeles, California, and hosted by Miley Cyrus.[4][5] Taylor Swift led the nominations with a total of ten, followed by Ed Sheeran, who had six,[6][a] bringing his total number of mentions to 13. Swift's "Wildest Dreams" music video premiered during the pre-show.[7] Cyrus also announced and released her studio album Miley Cyrus & Her Dead Petz, right after her performance at the end of the show.[8] During his acceptance speech, Kanye West announced that he would be running in the 2020 United States presidential election.[9] Taylor Swift won the most awards with four, including Video of the Year and Best Female Video.[10] The VMA trophies were redesigned by Jeremy Scott.[11]

This 2015 edition was seen by 9.8 million people in the United States during its simulcast across ten Viacom-owned networks.[12][13] However, the ceremony's airing on the flagship MTV network alone had one of the lowest audience in the ceremony's 31-year history (with the following year's ceremony being the lowest of all time). According to Nielsen, it logged 5.03 million viewers on MTV, 39% less than the previous year, while cumulative viewers drew 9.8 million with the nine other simulcasting networks. The lowest viewed edition since Nielson began tracking in 1994 was in 1996, with 5.07 million viewers. This broadcast, however, broke the "US Twitter record", being the most tweeted about non-sports program, with 21.4 million tweets delivered by 2.2 million people.[14] It was also streamed live through the MTV app for authenticated users on mobile devices and television sets via iOS, Android and Chromecast. Through its website, viewers could also get to see un-aired audience shots and backstage coverage.[15] mtvU aired a behind-the-scenes feed and MTV Hits went dark.

  1. ^ Yahr, Emily (August 30, 2015). "VMAs 2015 FAQ: Where to watch the show, who's performing, red carpet details". The Washington Post. Retrieved August 31, 2015.
  2. ^ "2015 MTV Video Music Awards". Zap2it. Archived from the original on September 2, 2015. Retrieved August 31, 2015.
  3. ^ Linder, Emilee (November 13, 2014). "Save The Date! The 2015 VMAs Are Set For…". MTV.com. Retrieved April 26, 2015.
  4. ^ Alexis, Nadeska (July 20, 2015). "Start Freaking, The 2015 MTV VMA Nominations Are Coming". MTV.com. Retrieved July 20, 2015.
  5. ^ Lindner, Emilee (July 20, 2015). "Miley Cyrus Is Hosting The 2015 VMAs. This Is Not A Drill". MTV.com. Retrieved July 20, 2015.
  6. ^ Lindner, Emilee (July 21, 2015). "2015 VMA Nominations: Get The Full List Now". MTV.com. Retrieved July 21, 2015. The list... is lead [sic] by Taylor Swift, who is up for nine Moonmen.
  7. ^ Hosken, Patrick (August 23, 2015). "Taylor Swift's 'Wildest Dreams' Video Will Premiere During The VMA Pre-Show". MTV.com. Retrieved August 23, 2015.
  8. ^ Bell, Crystal (August 31, 2015). "Miley Cyrus Just Dropped A Free Surprise Album – Here's Where You Can Hear It". MTV News. Retrieved August 31, 2015.
  9. ^ Stone, Natalie (August 30, 2015). "Kanye West: 'I Have Decided in 2020 to Run for President'". The Hollywood Reporter. Retrieved August 30, 2015.
  10. ^ "MTV Video Music Awards 2015: The Winners Are…". Billboard. August 30, 2015. Retrieved April 5, 2016.
  11. ^ Lindner, Emilee (August 17, 2015). "Jeremy Scott Redesigned The VMA Moonman, And It's Totally Rad". MTV.com. Retrieved August 17, 2015.
  12. ^ O'Connell, Michael (September 1, 2015). "2015 VMAs Ratings: Miley-Hosted Show Suffers 3 Million Viewer Drop From 2014 on MTV". Billboard. Retrieved August 29, 2015.
  13. ^ "2015 MTV Video Music Awards". Zap2it. Archived from the original on September 2, 2015. Retrieved August 29, 2015.
  14. ^ Kissell, Rick (September 1, 2015). "Video Music Awards Viewership Plummets on MTV". Variety. Retrieved September 1, 2015.
  15. ^ "MTV VMAs 2015 Live Stream: How To Watch Online". Heavy.com. Retrieved September 1, 2015.


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