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Adweek

Adweek
CEOWill Lee
CategoriesGlobal marketing and advertising
FrequencyMonthly magazine, daily digital
Founded1979 (1979)
CompanyShamrock Capital
CountryUnited States
Based inNew York City, New York
LanguageEnglish
Websiteadweek.com
ISSN0199-2864

Adweek is a weekly American advertising trade publication that was first published in 1979.[1] Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

As the second-largest advertising-trade publication,[2] its main competitor is Advertising Age.[3] Adweek also operates the Adweek Blog Network, which was formed from the assets of Mediabistro.

Related publications include Brandweek, Adweek Magazine's Technology Marketing (ISSN 1536-2272), and Marketing Week (ISSN 0892-8274).[4]

In 2018, the company produced the first Brandweek,[5] event, a first-of-its-kind summit held September 23–25, 2018 in Palm Springs, Calif. Subsequent summits have been held in Miami. Brandweek was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]

  1. ^ Kenton, Will (January 25, 2011). "Adweek". Investopedia. Retrieved July 9, 2018.
  2. ^ Elliott, Stuart (September 12, 1991). "The Media Business: Advertising; Adweek Plans Overhaul as a Sign It Is Alive and Well". The New York Times. ISSN 0362-4331. Retrieved December 27, 2019.
  3. ^ Stevenson, Richard W. (October 14, 1985). "The Battle of 2 Ad Magazines". The New York Times. ISSN 0362-4331. Retrieved December 27, 2019.
  4. ^ "journalfinder.wtcox-4 Subject Search Results – Journal Finder[permanent dead link]".
  5. ^ "Adweek Announces Brandweek Summit for the World's Leading Marketers and Influencers" (Press release). PR Newswire. January 30, 2018. Retrieved April 23, 2018.
  6. ^ O'Shea, Chris (April 11, 2011). "Brandweek, Mediaweek Prepare to Fold Into Adweek". Adweek. Retrieved April 23, 2018.

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