Fenty (fashion house)

Fenty Maison
	The logo of Fenty
Company type	Consumer goods
Industry	Fashion
Founded	2019
Founder	Robyn Rihanna Fenty
Defunct	2021
Headquarters	24 rue Jean Goujon, Paris, France
Products	Apparel
Owner	Robyn Rihanna Fenty; LVMH
Parent	LVMH
Website	fentybeauty.com

Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019.^[1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group.^[2] Fenty was closed in 2021.^[3]

^ "Fenty: Everything You Need To Know About Rihanna's Fashion Brand". ELLE. 10 February 2021.
^ "Rihanna Is the First Black Woman to Head a Luxury Brand for LVMH". Vanity Fair. 10 May 2019.
^ Robinson, Roxanne (11 February 2021). "Why Rihanna's Fenty Clothing Line Has Been Put To An End". Forbes. Retrieved 22 November 2021.

[1] "Fenty: Everything You Need To Know About Rihanna's Fashion Brand". ELLE. 10 February 2021.

[2] "Rihanna Is the First Black Woman to Head a Luxury Brand for LVMH". Vanity Fair. 10 May 2019.

[3] Robinson, Roxanne (11 February 2021). "Why Rihanna's Fenty Clothing Line Has Been Put To An End". Forbes. Retrieved 22 November 2021.

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