Movie Review Intelligence

Movie Review Intelligence
Type of site
Film review aggregator
Available inEnglish
Created byDavid A. Gross
RegistrationNone
LaunchedJune 2009 (2009-06)
Current statusShut Down April 2013

Movie Review Intelligence was a review aggregator website which collated and analyzed movie reviews. The site was established in 2009 by former studio executive David A. Gross, and has been described by critic Joe Williams as, "brainier than Rotten Tomatoes but less exclusive than Metacritic".[1]

The site aggregated ratings from a large number of critics and provided a statistical breakdown of reviews, offering visual representation of results in charts and graphs.[2] The ratings were collected from around 65 print and broadcast critics, selected by the website.[3] Movie Review Intelligence gave every movie an average score, by counting the ratings, grades or stars each reviewer gives a movie, and assigning a grade to those reviews which do not include a numerical value. The site also weighted each review based on the circulation the review received. Other websites use different criteria to measure reviews; for example, the aggregator Metacritic weights reviews based on the "prestige" of a reviewer, while Rotten Tomatoes does not assign weight to its ratings based on the reviewers.[4]

  1. ^ Williams, Joe (2010-08-10). "While 3-d falls flat, arthouse movies soar". St. Louis Post-Dispatch. Retrieved 20 August 2010.
  2. ^ Burr, Ty (2010-05-25). "Star wars". Boston Globe. Retrieved 20 August 2010.
  3. ^ Cieply, Michael (2009-06-12). "Everybody's a Movie Critic: New Web Sites and Online Readers Chime In". New York Times. Retrieved 20 August 2010.
  4. ^ Horn, John (2009-06-13). "Mixed reviews for Rotten Tomatoes and other aggregate websites". Los Angeles Times. Retrieved 20 August 2010.

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