Reputation (album)

Cover artwork of Reputation by Taylor Swift, depicting a black-and-white photo of Swift with newspaper-like typeface
Studio album by
ReleasedNovember 10, 2017 (2017-11-10)
  • Conway Recording (Los Angeles)
  • MXM (Los Angeles/Stockholm)
  • Rough Customer (Brooklyn)
  • Seismic Activities (Portland)
  • Tree Sound (Atlanta)
LabelBig Machine
Taylor Swift chronology
Singles from Reputation
  1. "Look What You Made Me Do"
    Released: August 24, 2017
  2. "...Ready for It?"
    Released: September 17, 2017
  3. "End Game"
    Released: November 14, 2017
  4. "New Year's Day"
    Released: November 27, 2017
  5. "Delicate"
    Released: March 12, 2018
  6. "Getaway Car"
    Released: September 7, 2018

Reputation (stylized in all lowercase) is the sixth studio album by the American singer-songwriter Taylor Swift, released on November 10, 2017, and it was her last album under Big Machine Records. Secluding herself from public appearances, Swift conceived Reputation as a response to the media scrutiny after her previous album, 1989 (2014), propelled her toward pop stardom.

Publicized celebrity disputes and romantic relationships inspired the album's songs, which are about anger, vengeance, and ultimately finding solace in love. Swift worked mainly with Jack Antonoff, Max Martin, and Shellback to produce Reputation, an electropop and R&B record with elements of urban styles such as hip hop, trap, and EDM. Its densely arranged electronic sound is characterized by programmed drum machines, pulsating synthesizers and bass, and manipulated vocals.

Whereas Swift had employed television and press interviews to promote past albums, she opted out of such a campaign for Reputation. Before the album's release, she cleared out her website and social media accounts, which generated widespread media attention. The lead single "Look What You Made Me Do" topped charts worldwide, the single "Delicate" topped US airplay charts, and the Reputation Stadium Tour became the highest-grossing North American tour of all time. In the United States, Reputation was Swift's fourth consecutive album to sell one million first-week copies, spent four weeks atop the Billboard 200, and was certified triple platinum. The album also topped charts and received multi-platinum certifications in Australia, New Zealand, and the United Kingdom.

When Reputation was first released, music critics generally praised Swift's songwriting about intimate themes of love but some were divided by the production and songs about fame and celebrity, which they described as harsh and repetitive. Some critics deemed the album disappointing in the context of Swift's celebrity and the US political landscape. Retrospective reviews opined that the initial reception was clouded by the negative press and described the album as a work of experimentation and artistic evolution for Swift. Reputation was nominated for Best Pop Vocal Album at the 61st Annual Grammy Awards, and it was listed on Slant Magazine's list of the best albums of the 2010s.

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