This Is It (concert residency)

This Is It
Residency by Michael Jackson
LocationLondon, England
VenueThe O2 Arena
Start dateJuly 13, 2009 (scheduled)
End dateMarch 6, 2010 (scheduled)
Legs2 (all cancelled)
No. of shows50 (all cancelled)
WebsiteOfficial website
Michael Jackson concert chronology

This Is It was a planned concert residency by American singer Michael Jackson, scheduled to take place at the O2 Arena, London, between July 13, 2009 and March 6, 2010. The concerts were cancelled following Jackson's death on June 25, 2009.

Jackson announced This Is It at a press conference at the O2 Arena, and said it would be his final series of concerts in London. AEG Live, the concert promoters, released a promotional video that used an entire commercial break on ITV, setting an ITV record. Initially, only 10 concerts were announced, but 40 more were added following public demand. Ticket sales broke several records and Jackson's album sales increased following the announcement. More than 1.5 million fans caused two sites offering pre-sale tickets to crash within minutes of going online. In the space of four hours, 750,000 tickets were sold. Two million people tried to buy pre-sale tickets in the space of 18 hours. AEG Live estimated that the first 10 concerts would have earned Jackson approximately £50 million.

In preparation for the concert series, Jackson had collaborated with figures including fashion designer Christian Audigier, choreographer Kenny Ortega and bodybuilder Lou Ferrigno. Prior to his death, Allgood Entertainment sued him for $40 million, claiming that he had breached an exclusivity agreement by agreeing to the This Is It concerts; the case was dismissed.

After Jackson's death, AEG Live offered either refunds to ticket holders or a special "souvenir" ticket designed by Jackson. The cancelled shows, record-breaking ticket sales[1][2][3] and potential for a world tour[4][5] led to This Is It being described as "the greatest concert[s] that never happened".[6][7] Columbia Pictures acquired the footage of the rehearsals and released a documentary film, Michael Jackson's This Is It, accompanied by a soundtrack album.

  1. ^ Kreps, Daniel (March 12, 2009). "Michael Jackson's "This Is It!" Tour Balloons to 50-Show Run Stretching Into 2010". Rolling Stone. Archived from the original on March 13, 2009. Retrieved March 24, 2009.
  2. ^ BBC staff (March 13, 2009). "Michael Jackson announces comeback gigs". BBC. BBC News. Retrieved November 5, 2009.
  3. ^ The Livedaily Staff (March 9, 2009). "Michael Jackson breaking records with 50-show run in London". LiveDaily. Archived from the original on February 9, 2010. Retrieved November 5, 2009.
  4. ^ Australia, Yahoo (October 30, 2009). "Australia part of planned world tour". Yahoo! 7. Archived from the original on November 2, 2009. Retrieved November 5, 2009.
  5. ^ The MTV Staff (November 5, 2009). "This Is It Director Kenny Ortega On Michael Jackson's Final Rehearsals". MTV. Retrieved September 23, 2009.
  6. ^ IGN Staff (August 20, 2009). "Michael Jackson's "This Is It!" Tour Balloons to 50-Show Run Stretching Into 2010". IGN. Retrieved November 5, 2009.
  7. ^ Staff, Sony (August 20, 2009). "Jackson's This Is It This Fall". Sony. Retrieved November 5, 2009.

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