TikTok food trends

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TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok.^[1] This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment.^[1] While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes.^[2] Users often refer to food-related content as "FoodTok."^[1]

The hashtags #TikTokFood and #FoodTok are used to identify food-related content,^[3] and have been viewed 40.2 billion and 9.7 billion times respectively since the app's creation, according to the company. Food trends have had profound societal impacts on their millions of viewers.^[2] There has been increased popularity in youth cooking, conversations on body image, use of marketing of food products on social media, and food shortages due to mass trends.^[4][5][6] Certain TikTok content creators such as Eitan Bernath, Jeron Combs, and Emily Mariko have achieved fame by crafting recipes that have become food trends. They and their colleagues have developed recipes such as the leftover salmon bowl, baked feta cheese pasta, and pesto eggs.^[7][8][9]