Nick Jr. Channel

Nick Jr. Channel
Logo used since September 4, 2023[a]
CountryUnited States
Broadcast areaNationwide
HeadquartersOne Astor Plaza
New York, NY, U.S.
Programming
Language(s)English
Spanish (via SAP audio track)
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Timeshift serviceNick Jr. East
Nick Jr. West
Ownership
OwnerParamount Global
ParentParamount Media Networks
Sister channels
History
LaunchedSeptember 28, 2009 (2009-09-28)
ReplacedNoggin (channel)
Links
Websitewww.nickjr.com

The Nick Jr. Channel, sometimes shortened to Nick Jr., is an American pay television channel spun off from Nickelodeon's Nick Jr. programming block. It is run by Paramount Global through its networks division's Kids and Family Group. The channel launched on September 28, 2009, replacing Noggin. The channel primarily targets preschoolers and toddlers ages 2 to 6 years old. Its lineup features a mix of originally-produced programming, along with series from the Nickelodeon weekday block; to avoid confusion between the two different entities, the separate channel has been identified on-air as the "Nick Jr. Channel" since March 2018 to the present day for promos and until September 2023 for the on-screen graphic.

The channel replaced Noggin, which was relaunched as a streaming service in 2015 and acts as a separate sister brand. Noggin's programming is distinct from the Nick Jr. channel's: it mainly carried pre-teen-oriented programs at its launch,[1] and its 2015 streaming service features a variety of exclusive series. From May 2021 to March 2022, the Nick Jr. channel aired an hour-long block of programming from the Noggin app every Friday.[2][3][4] The block, titled "Noggin Hour,"[2] featured shows such as Noggin Knows and Kinderwood.[5]

The Nick Jr. channel and the Nick Jr. block are both currently running. The latter airs weekdays on Nickelodeon from 7:00 a.m. to 2:00 p.m. ET (those hours vary during the summer months, other school break periods and on major national holidays), having traditional commercial breaks for certain programs. As of September 2018, Nick Jr. is available to approximately 70.310 million pay television households in the United States.[6]


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  1. ^ Barker, Kate. "Noggin spawns original education for older kids". Kidscreen. Brunico Communications.
  2. ^ a b "NickJr.com TV Schedule 2021". NickJr.com. May 28, 2021. Archived from the original on May 28, 2021.
  3. ^ "Nick Jr. TV Schedule 2022". NickJr.com. March 11, 2022. Archived from the original on March 11, 2022.
  4. ^ "Noggin Knows on Nick Jr". The Futon Critic. 2021. completed airing its first season on 6/11/21
  5. ^ "Kinderwood on Nick Jr". The Futon Critic. 2021. 6/4/21: Dandy Dandelion (R)
  6. ^ "Nielsen coverage estimates for September see gains at ESPN networks, NBCSN, and NBA TV, drops at MLBN and NFLN". 10 September 2018.

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