Brannon Masculinity Scale

The Brannon Masculinity Scale (BMS) is based on Robert Brannon (1976) and Samuel Juni’s analysis of the American culture’s “blueprint” of what men are supposed to be. This includes their needs, wants, and successes. The concept makes the presumption that masculinity is centered around 4 themes, which is referred to as Brannon’s 4 Models of Masculinity.

The four sections are titled “No Sissy Stuff”, “The Big Wheel”, “The Sturdy Oak” and “Give ‘em Hell”. Each section contains 2 subscales with 15-16 items each. Each item is rated on a 7-point scale from strongly agree to strongly disagree. Scores are meant to determine how "masculine" the test-taker is.^[1]

^ Levant, Ronald F.; Pollack, William S. (1995). A New Psychology of Men. New York: Basic Books. p. 142.

[1] Levant, Ronald F.; Pollack, William S. (1995). A New Psychology of Men. New York: Basic Books. p. 142.

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