Damnatio memoriae

Damnatio memoriae (Latin pronunciation: [damˈnaː.ti.oː meˈmo.ri.ae̯]) is a modern Latin phrase meaning "condemnation of memory", indicating that a person is to be excluded from official accounts. Depending on the extent, it can be a case of historical negationism. There are and have been many routes to damnatio memoriae, including the destruction of depictions, the removal of names from inscriptions and documents, and even large-scale rewritings of history. The term can be applied to other instances of official scrubbing. The practice has been seen as early as the Egyptian New Kingdom period, where the Pharaohs Hatshepsut and Akhenaten were subject to it.

After Herostratus set fire to the Temple of Artemis, one of the Seven Wonders of antiquity, the people of Ephesus banned the mention of his name. His name has since become an eponym for people who commit crimes for the purpose of gaining notoriety.