Defamiliarization

Defamiliarization or ostranenie (Russian: остранение, IPA: [ɐstrɐˈnʲenʲɪjə]) is the artistic technique of presenting to audiences common things in an unfamiliar or strange way so they could gain new perspectives and see the world differently. According to the Russian formalists who coined the term, it is the central concept of art and poetry. The concept has influenced 20th-century art and theory, ranging over movements including Dada, postmodernism, epic theatre, science fiction, and philosophy; additionally, it is used as a tactic by recent movements such as culture jamming.