The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. (April 2011) |
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Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely television and direct mail), consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and get out the vote efforts.
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